This is one of the questions that we sometimes get here at my.Flow, and it has come up in a few of the many news outlets writing about us. We’ve been told by a lot of men, and some women, that monitoring the period is unnecessary. If you’ve been following our media coverage, you’ve probably seen a few articles like the one in Engadget, which asked “Who needs a smart tampon when you have common sense?” So who needs my.Flow? Well, a lot of people.
We all know that some women have more regular cycles than others, and that some have better or worse period experiences. When we surveyed hundreds of women from all over the world, we found a significant correlation (p<0.05) between unpredictability of a respondent's cycle and feelings of anxiety and frustration about their period. This translates to tens of millions of women in the US alone who experience menstrual anxiety because of the unpredictability of their natural rhythm. Even if you have a pretty regular cycle, there are always days or weeks where your body decides to throw you a curveball.
And this doesn’t even account for the 2 million women that visit a doctor for Abnormal Uterine Bleeding (AUB) every year, a condition that over 30% of women in the US report having suffered from during their lives. my.Flow will ensure that, no matter what your period looks like, you can always stay in touch with it.
We’re also incredibly excited to help the 15 million young women in the US who are just starting to learn about menstrual products, and their own cycles. my.Flow could help them get at the best parts of that experience, while cutting out a lot of the anxiety and uncertainty that comes with adolescence. I think we can all agree that middle school is a hard enough time, and having to worry about all the changes in your body makes it even harder. We all know that knowledge is power. At my.Flow, we want to give these girls power over their bodies at a time when many feel powerless.
There are women who have told us they don’t need anything except their own common sense to monitor their tampon status, or that they can feel when their tampon is full. That’s great! We couldn’t be happier for these women; a regular cycle is a great thing. However, not everyone is so lucky. There are a lot of women out there who can benefit from products addressing their menstrual needs. In the last few years, we’ve seen a long-overdue boom in menstrual innovation, with products from absorbent underwear, to tampons that let you skip the needle by providing blood samples. We’re proud to stand side by side with these products, and to offer our own contribution: insight that empowers. my.Flow allows users of the USA’s number one period solution to know their flow on a level never before seen.
After all, we’re now buying wearables that track everything from sleep and exercise to posture and eye movement. We want to allow menstruators to do the same for one of the central parts of their health.