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When in China, and Beyond...
 

Amanda's Female Founder talk at Bay Area Girl Geek Panel, UC Berkeley

11/10/2016

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​Hi I’m Amanda Brief, Cofounder and CEO of my.Flow, and we’ve created the world’s first tampon monitor to address the issues of period stigma, shame, anxiety, leakage, and risk of infection. More importantly, I am an MEng IEOR Class of 2015 alum - Go Bears!
 
It’s great to be back at Cal, thanks to the Fung Institute for having me back…any excuse to grab a slice at Sliver and then a second dinner at Toss. You guys have this fancy new hall with private rooms, and a garden?! “Back in my day…”
 
Anyway, it was here at Cal last year that my baby was born…and by my baby, I mean my company. It really is like my child, a next of kin; I’ve dropped and rearranged my life for her, flown over 7,000 miles with virtually no notice for her, stayed up nights to nourish her, even entered a shotgun founder relationship that my cofounder likes to say, is “just like a romantic relationship, without any of the fun parts,” for her.
 
So, I love my fellow IEORies; anyone in my cohort can attest to the fact that three of us, and an adopted MechE, were irritatingly attached at the hip all year. Industrial Engineering and Operations Research is a discipline that allowed me the much-needed room to explore several options for future personal expansion, from optimization to supply chain to financial engineering. But something felt missing – when people asked me what I built as an engineer, what I created – we IEORies don’t have as much to physically show for our efforts. And it was partially out of this insecurity; this need to feel like a “real engineer,” – and I do think some of that had to do with being female - that I enrolled in Critical Making, just across the way at the CITRIS lab – a mixed grad/undergrad Spring semester course in a maker space where I could 3D print, circuit build, laser print, and design my little heart out. And some pretty great stuff came out of that class – a lightup skirt that lets people know they’re getting too close, a garbage can that sings an Oscar the Grouch song to notify you to empty it, and…a tampon that tells you when it’s full? Needless to say, very Berkeley.
 
But that’s why Berkeley had always been my dream school – it’s where smart, open-minded people come to learn, right? And indeed I found evidence of this in my startup. Being a part of the Berkeley and greater Silicon Valley startup ecosystems has truly been a game changer, bleeding into my personal life in a very real way. Pun intended. In fact, when a Midwestern friend of mine recently told me that she just assumes my life is exactly like Richard Hendricks from the hit HBO show Silicon Valley, I had to admit that she’s really not that far off.
 
One huge difficulty he faces as a technical founder is making those that are behind the checkbooks understand the necessity and potential ubiquity of his baby. And I could not relate more. I’ve received every type of reaction to being the “tampon lady” that you could possibly guess. I wish I had a flipbook of all the reactions to my pitch. Laughter, to straight up walking out, and my personal favorite, a man saying “That’s a pretty funny joke” in a language he thought I didn’t understand. As Giselle eloquently put it when we were discussing this event - talking about menstruation is socially awkward at best--taboo at worst – so how do I deal with that?
 
Well, by sticking to the facts. The period is something half of us experience, for half of our lives. And by us I mean all humans. That’s a pretty big deal, and an even bigger oversight for something that’s missed the innovation train for so long. Most of us females – 70% in fact – are in some way unhappy with our bodies and the physical experience of being a woman. 61% of the over 300 women we’ve talked to dislike or dread their menses. For 27%, it is not a predictable event. 54% think periods should be more openly discussed, 48% address their menstrual needs as discreetly as possible, 56% would buy a product that would help them prevent stains and leakage, and 82% would buy a product that would help them prevent the risk of toxic shock syndrome, despite its lack of prevalence. So yes, I’d say we have something worth addressing.
 
While we’ve gotten a lot of exposure – we’ve been featured in over 150 news, blog, television, and radio pieces over the past 6 months, and are heading down to LA for the Hackaday Prize finals this weekend, it hasn’t always translated into fiscal success. It’s been a bumpy road, but most of us would agree with the fact that adversity breeds strength, and my relationship with my.Flow is no exception.
We’ve ultimately decided that we would benefit from an established industry partner; as such we’re in talks with Procter & Gamble, Johnson & Johnson, Kimberly-Clark, and other major tampon manufacturers about moving forward together.
 
I’m not going to claim my graduate degree, or my startup, or even just being a woman in engineering, has led me to find an ultimate career “destination,” because in a way, I’ll always be searching. It’s who I am. But the things we haven’t discussed need to be brought to light, and it’s because of our unique perspective that I really believe we as women will play a huge roll in the engineering shakedown to come. It’s about Bloody Time!
Thank you.
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On Interning at my.Flow

9/12/2016

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Vyshaali Jagadeesan interned at my.Flow during the Summer of 2016, and is a member of the MEng Class of 2017 at UC Berkeley.

Working at my.Flow this summer gave me an insight into the dynamic startup environment and helped develop my technical and communication skills. I have interned and worked for small companies before but this was my first foray at a startup. I had an inkling this would be an excellent way to ease my transition from a regimented 40- hour work week to the pandemonium of a public, academic institution. I had quit my position in diagnostic device manufacturing to complete a Masters of Engineering at the University of California, Berkeley to translate my background and interests to a career in medical device development. I met Jacob and Amanda over Skype as they were finishing up HAX, a hardware accelerator in China. I was enthusiastic about the groundbreaking product and their public reception but most importantly I was inspired by their mission to change the dialogue around menstruation.

I didn’t know what to expect when I hopped off the Caltrain for my.Flow’s orientation weekend less than 24 hours after I had returned from a six-week European adventure. I met the team in person for the first time, and I felt immediately comfortable. It’s hard to say if this was due to the sheer amount of time we spent together that weekend, working, planning, exploring the City or playing “would you rather” ceaselessly.

I had expected my first day at my.Flow would be similar to my first day at past jobs. I would read the company policies, get acquainted with their products, and learn their protocols and procedures. Within the first hour of meeting Amanda and Jacob, I was giving my feedback on my.Flow’s current product iteration and contributing to the company’s summer plan. I found this efficiency refreshing after 18 months of stifling adherence to protocols and rigid schedules.

At first, I struggled with the lack of structure coming out of a highly controlled manufacturing environment. As my.Flow only had two full-time employees there were no established procedures. After my initial hesitation, I was able to bring structure to my work, and I realized that I was able to finish tasks more efficiently when I created my own formats for documents rather than working within existing frameworks.

I didn’t just contribute to the design of the product, I also worked on various other projects as roles in a startup are fluid. I not only learned a lot about saturation sensor technology, but I also learned how to pitch to different audiences and conduct market research. I learned a lot observing Amanda pitch at the events, tactfully sidestep questions that could reveal proprietary information and remain composed even when her pitch was followed by snickers in male dominated environments. 

In an atmosphere where everyone is vying for a finite amount of capital, competition is inevitable. But at many events, I was pleasantly surprised by the support the startup community provided. We were often given useful feedback, suggested potential user groups and provided fruitful leads.  

Working at my.flow I not only learned about saturation sensors but I also got a glimpse into the inner workings of a young start up. Thank you for the immersive eye opening experience. I look forward to seeing my.Flow succeed and bring peace of mind, period.
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Fu Yuanhui's Olympic Achievement(s)

8/18/2016

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Amanda Brief and Jacob McEntire are cofounders of my.Flow, a startup developing the world’s first tampon monitor that aims to solve the issues of period stigma, shame, anxiety, leakage, and risk of infection.
 
We’ve all heard the horror stories of how menstruation is handled in other (usually ‘developing’) countries. And yes, there is absolutely truth behind them. Women in Nepal are sometimes consigned to cow sheds during their periods, and menstruators in Kenya (and other parts of the world) rely on rags, leaves, and other cheaper alternatives to too-expensive sanitary pads. Having lived in China for four months, working on a menstrual product, we were just as excited as by Fu Yuanhui’s comments on her period as everyone else, and we celebrated (along with many menstruators in China) what seemed like a cultural milestone in the period-shy country. And we wish that everyone, US citizens included, could be as comfortable discussing their bodies.

When my.Flow was born, an NCAA triathlete friend of Amanda’s told us how her team monitors everything from heart rate to diet to sleep, tracking their effects on athletic prowess. Why not the period? Because as a lot of women, Fu Yuanhui included, can attest to, the menstrual cycle can affect physical performance. It’s time that we start accepting this, and accepting the period as a normal part of the body, here at home. As two people who have spent time in China developing an innovative menstrual product, we think it’s important to take a look at ourselves and our own country and ask: aren’t we also at fault?

We have pitched our idea dozens of times in various cities across the US and in China, garnering every reaction you can imagine from intrigue to laughter; from awe to disgust. When we pitched to Chinese, Japanese, and Hong Kongese investors at our Asia Demo Day, there indeed was some confusion that extended beyond the language barrier to the cultural barrier. We had to explain to a few investors (in some very interesting conversations), what a tampon was. But those who were mystified or uninterested simply smiled, nodded, thanked us for our time, and went on their way. Pitching back in the Western World, the range of reactions is much wider. We’ve gotten dozens of questions of “Are you serious?” Amanda had a Swiss woman burst out in cacophonous laughter at the thought of my.Flow. “The government has something to say about how long you should keep your tampons in? [This refers to FDA-mandated Toxic Shock Syndrome warnings in all tampon boxes sold in the US.] American women are seriously too stupid to figure out when to change a tampon!?” Not to mention countless jibes from non-menstruators (mostly directed at Jacob) which essentially boil down to “Haha, women have periods.”

Remember a few weeks ago, when a woman in Kentucky was taken to court pantsless after being denied access to feminine hygiene products for days while in jail? Or when Donald Trump, the Republican presidential nominee with a legitimate shot at the White House, responded to aggressive questioning during a debate by deriding the moderator as having “blood coming out of her… wherever.” Or the fact that 39 out 50 states still tax tampons as “luxury goods.” At this time, we are not prepared to laud any one region for their acceptance of the period as ubiquitous, inevitable, and worthy of innovation, as is warranted.

Women everywhere, including right here at home, are routinely and almost subconsciously discriminated against, disparaged, and made to feel ashamed of their bodies. We applaud Fu Yuanhui’s words, and the impact that they have on her country, as well as the progress that they show. But we encourage our country, before we pat ourselves too hard on the back, to take a look at the state of our own house, and think about what we can do to improve it.

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A Bug of the Travel Variety

7/31/2016

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Amanda Brief writes about running [around for] my.Flow in various locations around the country and globe.

After returning in May from China and a brief stint in Bulgaria, I was pretty excited to stay put for a while. But the best I could do was stay domestic. Returning back to the US after over three months had me flying an extra three thousand miles back to my former home (and still at least part of my heart’s home), NYC, for my.Flow’s press tour. There, I talked with and demoed my.Flow for six journalists, most of whom would go on to write articles - of varying positivity - about us that would then spiral into over a hundred more publications worldwide within the following weeks. I was lucky enough to get to see the 9/11 Memorial and climb the new Freedom Tower for one of my interviews, which was incredibly emotional for me as a New Yorker. Our wonderful PR firm, Proper Propaganda, broke the news the day our embargo lifted that we had “broken the internet” :-). Then it was back to my current home, SF, for the culmination of our HAX program: Demo Day. Just about everyone I lived with in China was there, devotedly supporting one another, and with six fellow HAX buddies crashing on the futon in my studio apartment due to exorbitant costs out here on Best Coast, it was an acutely bittersweet end to our time together.
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I then catapulted into pitch mode within the Bay Area, and just a couple of weeks later on a tip, headed to check out the sprouting Boulder-Denver area, known for its growing healthcare tech community. I made some great connections there at a TechStars event, such as with the ladies of Revolar and Prima-Temp, and got some pretty amazing nature time in too (which also was a driving force behind my move to Cali in the first place), and was back for a bit less than one week before I headed back East to NY. There I gave and received some long overdue family and friend hugs, met with a potential tampon manufacturing partner in NYC, and onboarded our first medical advisor, Dr. Jonathan Jakus, Chief of OBGYN at the hospital where I was born! Full Circle...Full Cycle...Period. Maybe that was a stretch...​
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​My domestic travel for the early-mid summer culminated at a healthcare informatics conference speaking gig in Louisiana (YT video forthcoming!), where I was lucky enough to meet some of the cleverest minds in healthcare from around the US, and get some immensely helpful feedback on our product and market. By this point I was beginning to think of the inside of the economy class cabin as my new, albeit cramped, home - the airline safety videos were often featured in my dreams and nightmares alike. Finally, I am back home in SF and staying put for a few weeks, hard at work to make our monitor into the revolution we know it will be.
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All Together Now!

7/15/2016

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Hey all! Jacob here, reporting on last weekend in San Francisco, where Team my.Flow met up for a relaxing weekend of board games, swimming, and eliminating menstrual anxiety.

Ever since the end of HAX, we’ve been grappling with the costs and benefits of our small team. Having a two-founder team is great in a lot of ways. It means our burn rate is low, which is attractive to investors, it makes us very agile in the event that we have to pivot, and it means that we have to divert very little of our energy to overhead and management, as we run so leanly.

However, it’s an undeniable fact that more bodies on the job means more hours worked. To address this, we’ve taken on two excellent interns months away from entering their Masters of Engineering program at Berkeley. With the help of Katie and Vyshaali, who are as committed to improving the period experience as we are, my.Flow is rounding out our team and accelerating our development to get our product out as quickly as possible.
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This past weekend, the four of us gathered in our headquarters in San Francisco to plan the next stage of our work, and welcome our newest members. With so much excellent feedback from journalists and potential users, we had a lot to talk about. The week and weekend were spent in intensive work laying out my.Flow’s next steps, and intensive fun swimming in 60-degree water. Because that seemed like a great idea, and we have no regrets.
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Pictured: team my.Flow frolicking in the sun
After spending some team bonding time on the beach, we moved on to PanIQ Room San Francisco, which we crushed. I don’t want to brag, but we beat the Geek room with 15 minutes to spare, which I guess makes a lot of sense as we’re all giant geeks. And I personally recognized most of the video game music on the soundtrack, which I consider to be another victory.

Then it was time for a little trip down memory lane, as we all stopped by Chinatown for dinner! Amanda and I we were surrounded again, oh so briefly, by a bevy of Mandarin signage, none of which we could understand. Dinner in San Francisco Chinatown was a little more expensive than dinner in Shenzhen, but I suppose that’s the price you pay for eating authentic Chinese food a couple blocks down from a Mexican street food cart.

After a week spent bonding and working, it is with a heavy heart that Team my.Flow is back to dividing and conquering, as Katie and I return to the East Coast. As with our product, we hope you had as much fun with this post as we did creating it. We can’t wait to show you what we accomplished together.

Love and Insight,
​Team my.Flow

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The team post-escape! From left to right: Jacob (Cofounder, CTO), Vyshaali (Technical Intern), Amanda (Cofounder, CEO), Katie (Testing and Social Media Intern)
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The Cotton Multitool: 6 Alternative Uses for Your Tampons

7/8/2016

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Tampons. They’re simple, they’re everywhere, and there are about twenty different ways they can save your life. Despite being marketed solely as a way to absorb menstrual fluid, these neat devices have a lot of uses that you don’t see every day. For example: tampons provide a great solution to a bloody nose. Just stuff one in your nostril and wait a few minutes and you’ll be right as rain!

And their use as bandages isn’t just limited to bloody noses. Tampons are often used in emergency situations to staunch blood flow, and even plug bullet wounds! From the military to your local emergency services department, tampons are used to save lives. In fact, the absorbent cellucotton material that would later become Kotex’s selling point originated in World War I, where it was sold by Kimberly Clark as bandages for Allied Soldiers. Today’s tampons may be marketed differently, but they’re still cheap, sterile wads of highly absorbent cotton packaged in waterproof casing. For a medical worker treating injuries in the field, what’s not to love?

But combat isn’t the only situation where tampons come in handy; they can also save your life if you’re stranded in the wilderness. Thanks to their outer layer of cotton, the tampons that we buy in the USA make handy water filters. While the cotton/cellulose mixture that make up the core of the tampon can’t filter out heavy metals or harmful bacteria, it can filter out larger contaminants, turning water that’s silty and brackish into something drinkable. Simply stuff your tampon into the bottom of whatever vessel you’re collecting water with, wait a few hours, and drink!

And once you’ve had your fill of water for the day and want to set up camp, tampons can be torn apart into tiny strips of dry cotton, making excellent kindling for your evening’s fire. Plus they come in their own watertight packaging, making them perfect for travel in damp regions.

Tampons also have a less common use in the form of drug delivery; because it is designed to sit inside the body for long periods of time and absorb liquid easily, it can be a convenient way to provide a delayed release for drugs that need to be administered over time. Although this technique is not commonly implemented in the USA, much of the world has used it for reasons both medical, and… recreational.

Finally, if this isn’t enough to convince you of their versatility, tampons also make excellent toys for pets and kids alike. Why this is true is up for debate, but we’ve heard too many accounts of cats batting tampons across the floor to dismiss it. And really, if your pets can play with them, we’re not sure what other uses you need.
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A Man's Perspective on my.Flow

7/1/2016

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Jacob McEntire is the cofounder and lead hardware engineer of my.Flow™.

When I tell people what my job is, I get a lot of different reactions.  Some people are confused, some are amused, and others are just grossed out.  But they all want to know: how does a man come to work on a menstrual product?  Well, there are a lot of answers to that question, but I want to talk about one thing in particular: how stigma prevents us all from learning.

As somebody without a period, I learned very little about menstruation up until I started working for my.Flow™; my education mostly comprised hazily-remembered high-school bio classes, and brief chats with girlfriends where the takeaway was a week-long break from sex.  Not exactly comprehensive.  And it wasn’t by chance that the only ways I learned about the period were formal education and incidental exposure.  It’s because it’s not something that we generally talk about.  I’ll admit that I thought the menstrual cycle was kind of gross, and had no real desire to discuss it.  Thus it largely remained out of sight and out of mind.

When I commenced work with my.Flow™, I began to ask my friends about their cycles (which started off about as awkwardly as it sounds), and I soon realized that there’s an entire conversation going on that men don’t see.  One of the most striking things to me is the universality of this community that I had no idea even existed; what’s common knowledge to half the world was (and still is, to some extent) arcane lore to me.

Now, let me be clear here: just like any other aspect of your health, your period is your business, and everyone has the right to talk about it as much or as little as possible.  However, it seems pretty crappy that my friends and partners are often made to feel uncomfortable or even embarrassed if they do choose to talk about it.  And that discomfort is something that all of us can be complicit in, and that we all must monitor ourselves on.  The period is an important part of women’s health, and it seems damaging to our collective knowledge that we push all conversation around this subject down into obscurity, for the reason that “it’s gross.”

When Amanda and I talk about my.Flow™, we usually talk about how it can improve the period experience by using insight to alleviate anxiety.  But we also strongly believe that it can help dispel the stigma around menstruation.  Apps, and the data that they track, are quickly becoming a universal language.  Ten years ago, you might have thought it weird if somebody could see the data on how you slept at night, or how many steps you took last Tuesday, but that data is now available, and pretty normal; most people wouldn’t balk at a friend seeing stuff like that.

By allowing people to see menstruation on a phone, in the same context in which we view other personal-health data, it abstracts it slightly from the notion of “the period” that elicits the knee-jerk “ick” reaction too many of us still feel.  I think that this data-driven normalization is the first step toward a more comprehensive understanding and acceptance of all health, and I’m happy to be a part of it.

-Jacob McEntire
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The my.Flow Mission

6/24/2016

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At my.Flow, we like to call ourselves menstruation enthusiasts.  We imagine a world where anyone with a period feels free to talk openly about it, and we like to think that our product, along with other recent menstrual innovations, is a step in that direction.  But, as a company, our first priority is to build a product that improves the quality of life of our customers.  And we have many different customers with many different wants.  While some are happily open about their periods, many prefer discretion.

We all want to get rid of period stigma and start the conversation around menstruation, but we also know that your period can be a very personal and private thing.  While we want to give our users the option to speak openly about their cycle, the last thing we want is to force this on people who might not want to.  That’s why we’re making a product that can be as discreet, or as open, as you want it to be.

Wear your flow monitor discreetly tucked under your pants, or hang it on the outside (it is pretty gorgeous if we don’t say so ourselves), for all to see.  Customize your notifications to say “your car is ready” or “your tampon’s at 90%!”  Keep your data to yourself, or share it with the biotech community.  Ultimately, this product is a tool we’re developing to help you learn about your body in new ways!  How you use it is up to you.

Also, while we’re chatting, “smart tampon” may be a catchy headline but it doesn’t quite describe our product.  We’ve put in a lot of work to make our wearable flow monitor very smart, because the tampons themselves are pretty dumb.  The only differences between our tampons and those you would buy at the store are a slightly longer tail, and a pair of medical-grade conductive threads woven through, which are no thicker than a human hair.

We are proud of our work, and what it represents, and we can’t wait to share it with you!

​
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Why does my.Flow exist?

6/13/2016

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This is one of the questions that we sometimes get here at my.Flow, and it has come up in a few of the many news outlets writing about us.  We’ve been told by a lot of men, and some women, that monitoring the period is unnecessary.  If you’ve been following our media coverage, you’ve probably seen a few articles like the one in Engadget, which asked “Who needs a smart tampon when you have common sense?”  So who needs my.Flow?  Well, a lot of people.

We all know that some women have more regular cycles than others, and that some have better or worse period experiences.  When we surveyed hundreds of women from all over the world, we found a significant correlation (p<0.05) between unpredictability of a respondent's cycle and feelings of anxiety and frustration about their period.  This translates to tens of millions of women in the US alone who experience menstrual anxiety because of the unpredictability of their natural rhythm.  Even if you have a pretty regular cycle, there are always days or weeks where your body decides to throw you a curveball.

And this doesn’t even account for the 2 million women that visit a doctor for Abnormal Uterine Bleeding (AUB) every year, a condition that over 30% of women in the US report having suffered from during their lives.  my.Flow will ensure that, no matter what your period looks like, you can always stay in touch with it.

We’re also incredibly excited to help the 15 million young women in the US who are just starting to learn about menstrual products, and their own cycles.  my.Flow could help them get at the best parts of that experience, while cutting out a lot of the anxiety and uncertainty that comes with adolescence.  I think we can all agree that middle school is a hard enough time, and having to worry about all the changes in your body makes it even harder.  We all know that knowledge is power.  At my.Flow, we want to give these girls power over their bodies at a time when many feel powerless.

There are women who have told us they don’t need anything except their own common sense to monitor their tampon status, or that they can feel when their tampon is full.  That’s great!  We couldn’t be happier for these women; a regular cycle is a great thing.  However, not everyone is so lucky.  There are a lot of women out there who can benefit from products addressing their menstrual needs. In the last few years, we’ve seen a long-overdue boom in menstrual innovation, with products from absorbent underwear, to tampons that let you skip the needle by providing blood samples.  We’re proud to stand side by side with these products, and to offer our own contribution: insight that empowers.  my.Flow allows users of the USA’s number one period solution to know their flow on a level never before seen.

After all, we’re now buying wearables that track everything from sleep and exercise to posture and eye movement.  We want to allow menstruators to do the same for one of the central parts of their health.
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Making Herstory!

4/30/2016

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This past week, I became the first woman in herstory (i.e. history) to track her flow using a tampon monitor! With the help of Jacob and the amazing mentors at HAX, I strapped up to our lovely PCB (printed circuit board) and was able to determine that my tampon was 42% full within 2 hours of insertion. So among other awesome implications, my pants were spared :-). Pretty neat stuff, huh?

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Last few days in China and even more monumentally, here at HAX. Demo Day here May 6th and back home (SF) on May 17th, with the goal of getting more people on board with our mission. It's a sort of nerdtopia here, with all 15 companies in the batch and even more HAX alums burning the midnight oil - with the office never fully empty at any hour, even on weekends  - working solely on projects we're deeply passionate about, because someone believes in us and our vision. Going back to our home countries, we won't be losing that individual passion, but realistically nothing replaces such a tight community of makers and dreamers.

​Somewhere I always knew that school wasn't where I'd do the real learning...

Love and Insight,
Amanda
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    Team my.Flow™​

    Here's where we'll keep you updated on our adventures!  You can also find our newsletters archived here.

    I: Humble Beginnings
    II: The China Connection
    ​
    III: Launch!
    ​
    IV: Flowing Stateside

    ​
my.Flow, Inc.™
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